Hanita Coatings recently announced that Sergio Shmilovitch, VP Marketing & Business Development, has been appointed VP of the Window Films Business Unit. Sergio will be replacing Ilanit Bar Ze'ev, who will be taking up new challenges in a multinational company. As VP Marketing & Business Development in Hanita, Sergio has been deeply involved in the business development and branding of the global window film market over the last year, making him the natural choice to lead the team.
"Sergio is inheriting a well-managed and successful business unit that has shown significant progress under Ilanit Bar Ze'ev's leadership," said Oved Shapira. "I am sure that Sergio's expertise in the field of business development and marketing will leverage the outstanding new product developments made over the last two years, helping us reach new levels of success over the coming years."
"I am excited to have this opportunity to work even more closely with Hanita's global window film team," commented Sergio, "And I look forward to helping grow Hanita's position as a key player in the field of window films."
Prior to joining Hanita Coatings in early 2014 as Head of Marketing & Business Development, Sergio served as a Director for TASC Consulting & Capital. He earned a BA in Economics and Honors program from the University of Haifa, and an MBA from Tel-Aviv University.
Hanita Coatings RCA Ltd is a leading provider of specialty films and laminates. A private company founded in 1983, and situated in Kibbutz Hanita, Israel, Hanita Coatings specializes in developing and manufacturing engineered polyester films for high-end applications. Hanita is a key provider of energy-efficiency solutions, a market leader in insulation laminates, a developer of core photovoltaic materials and a central player in the field of solar control window film. Hanita also manufactures safety and security anti-fragmentation window films, which add further value to energy-efficiency building upgrades.
Hanita Coatings exports across the globe, backed by a well-developed logistics infrastructure of warehousing in USA, China, Germany, Australia and eight sales offices worldwide. Hanita's unique combination of technologies delivers value-added solutions adding energy saving, performance and cost advantages to our customers' products and projects. This, together with dedicated service, flexibility and consistency of quality, makes Hanita Coatings an emerging force in the specialty films global market.
Hanita Coatings RCA Ltd, Kibbutz Hanita 2288500, Israel.
Tel: +972 4 985 9919, www.hanitaenergy.com,