King Films, the exclusive distributor in China for Hanita Coatings Automotive films, recently celebrated its fifth Annual Distributors Conference in style, hosting 125 delegates from 19 provinces across China. Leon Davids, Sales Manager for Asia, flew in from Hanita’s HQ to deliver the keynote speech, launching two days of strategic discussions, market education and branding seminars.
Top performing dealers received the acknowledgement due to them, with prizes not only for high overall sales, but also for innovative branding implementation and creative sales channels. Conference participants also enjoyed a day trip to local sites, including volcanic springs, a pony trek, and a patriotic and inspiring visit to the Tengchong war cemetery and museum.
“King Films are dedicated to Hanita’s products,” said Davids, “and have shown exceptional results over the last few years. Their big achievement is in creating strong brand awareness in China, and successfully positioning our automotive products as the premium offering to the luxury vehicle market.”
Hanita Coatings RCA Ltd is a leading provider of specialty films and laminates. A private company founded in 1983, and situated in Kibbutz Hanita, Israel, Hanita Coatings specializes in developing and manufacturing engineered polyester films for high-end applications. Hanita is a key provider of energy-efficiency solutions, a market leader in insulation laminates, a developer of core photovoltaic materials and a central player in the field of solar control window film. Hanita also manufactures safety and security anti-fragmentation window films, which add further value to energy-efficiency building upgrades.
Hanita Coatings exports across the globe, backed by a well-developed logistics infrastructure of warehousing in USA, China, Germany, Australia and eight sales offices worldwide. Hanita’s unique combination of technologies delivers value-added solutions adding energy saving, performance and cost advantages to our customers’ products and projects. This, together with dedicated service, flexibility and consistency of quality, makes Hanita Coatings an emerging force in the specialty films global market.